Like all Japanese auto manufacturers, Honda was extremely hard hit by the March 11 earthquake and tsunami. In trying to do their part, the Japanese automaker immediately established a special online site dedicated to channeling donations from Honda and Acura dealers as well as Honda motorcycle and power equipment dealers to the American Red Cross Japanese relief fund.
Now, Honda has opened the charitable site to the general public, offering willing and able customers, suppliers, and others to also contribute to the cause. Speaking on the intention of the site, Stephen Morikawa, Assistant Vice President of Corporate Community Relations, American Honda said, "We are making this special website available for contributions based on the outpouring of support and messages of sympathy and concern we have received from so many friends of Honda. We are humbled and deeply appreciative of the concern shown for our Japanese associates, their families, and all of those affected by the March 11 earthquake and tsunami."
In addition to working with the American Red Cross to develop the giving site, Honda Motor Co. Ltd. of Japan has promised to provide 1,000 generators as well as $3.7 million toward the relief and recovery effort. Here in North America, the Honda family of companies is offering a dollar-for-dollar match on their associates' personal donations.
While such efforts are garnering a lot of attention in the media as of late, it is important to also note that this is not Honda's first alliance with the Red Cross. The Big H has supported the Red Cross throughout numerous disaster relief efforts in the past via cash, products, and in-kind donations, and will likely continue to do so in the future.
If you wish to make a donation to the relief efforts in Japan, you may do so quickly and conveniently at http://american.redcross.org/hondaacura-emp. On behalf of everyone at Honda: Thank you in advance. And, regardless of whether or not you choose to donate, be sure to stay tuned for more Honda news, coming soon. Manly Honda Santa Rosa, located at 2750 Corby Ave Santa Rose, CA 95407, is dedicated to keeping you informed.